How to Use ‘Voice of Customer’ Tools for Your Business
Voice of the Customer (VoC) is a research method that's used by businesses to describe the needs and requirements of their customers. This process captures everything that customers are saying about a business, product, or service and packages those ideas into an overall perspective of the brand.
Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)!
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